The social media platform is on the increase every day. So many people troupes into the social media with diverse purpose and intentions. While some use the social media to post photos, chat with friends and while away time, it is crucial to understand that social media can also be used as a great tool to market our products, contents writings, advertisements and lots more.
It is in this regard that I present you with this article to help you build a successful audience with your social media followers.
Are you the type that invest time, effort and money into posting on social media? I’m sure you would like to get a decent return on your investment. That return should see you meeting, or exceeding, the goals you’ve identified for every platform – but if you post without a social media strategy, which outlines how each platform will assist you accomplish your business goals, many of your efforts are going to be wasted.
Having a social media strategy and action plan, based on your unique business goals, resources and available time, is important to your success.
Yet even with a well laid out action plan, you still got to create social media posts and content that talk to your identified audience, and encourage them to require action.
In this post, I’ll share seven social media content writing tips for creating posts that get the eye of your audience , and encourage engagement.
1. Make sure that you do a thorough your research
If you would like your audience to note and have interaction together with your social posts, you would like to form them highly relevant to your target group.
The more relevant your posts are, the more success you’ll have – but relevance, generally , isn’t enough. you would like to require the time to really understand your audience. Start with the overall demographic information then go deeper.
What needs, obstacles or challenges do they have? Pick a requirement or challenge which may be a high priority for them immediately, then develop content and social media posts which offer them with an answer .
INSIGHT: to attach together with your audience on an emotional level, share success stories from your previous satisfied customers. this may help them envision their own success as a results of using your product or solution, and make them feel positive about you.
2. Present your content with the picture of their language in mind
Take your research further and learn what language your ideal clients use to speak their needs or challenges. Use this language when writing your posts to make sure your content resonates together with your audience. this may help to show them that you simply truly understand them and their challenges.
For example, a post you write of LinkedIn for senior-level executives will read very different to a post you write of Facebook for brand spanking new moms. Not only do these two groups of individuals have different challenges and points of view, but their language – the precise phrasing they use to talk about their needs and challenges – differs significantly also.
3. Ensure that you develop your own voice
Although you ought to write social media posts within the language of your audience , the general message should be written in your own voice.
Your voice (or your brand voice) refers to the personality and emotion infused into all of your marketing activities and social interactions online – you create that voice with the language and tone you employ when writing your content or interacting together with your audience.
This voice is primarily influenced by your or your company’s personality – your ‘why’ story and therefore the language employed by your ideal customers.
This voice must be consistent throughout the content you create and also the posts you share on social platforms, also as any engagement you’ve got on those networks.
This consistency will help your audience connect with you emotionally, as well as build trust, and identify your social media posts as yours.
4. Always be optimistic
This doesn’t mean every post must be happy – there is a huge difference between positive and happy. you would like your audience to be excited, and inspired by your posts, which doesn’t always mean happy posts.
In a number of your posts, you’ll prefer to share your opinion or take a stand on something important to you and your brand. But there’s a difference between taking a stand and attacking or criticizing others.
A lot of schoolyard-style bullying happens on social media. Don’t engage with it.
Whatever you are doing , avoid criticizing anyone (or any business) publicly. Criticizing others isn’t only unprofessional but also dangerous – it can draw more negative people to your page, and may hurt any trust or credibility you’ve built together with your existing followers.
5. Make your point brief and straightforward
People value their time. If you would like your audience to offer you their attention, you need to point out that you simply value their time also.
Great ways to try to to this include:
Making your content and posts easy to read by writing at an eighth-grade reading level
Using headings, bullets and lists where possible to form your content or posts easier to scan
Keeping paragraphs to only two or three sentences
Being as succinct as possible when writing on your topic
6. Explore the use of images and videos
Use images, graphics and videos to inform a story where possible. Visual content is more engaging, and may often tell the story quicker and more succinctly than words alone. In fact, a picture or video can often stand alone in social media posts while still conveying the complete message to your audience.
Keep in mind that video, especially , can better enable you to connect together with your audience on a deeper level. People respond well to video, because it can humanize you and enable them to urge to understand you more intimately.
Most platforms have live video features, which may greatly benefit you. An unscripted live video can cause you to feel vulnerable, but that vulnerability will give your video A level of authenticity, which is usually lacking in high-quality marketing videos. Those slick marketing videos are more likely to be ignored than a live video featuring you authentic self.
For best results, optimize each bit of visual content for the platform you’re posting it on to make sure your message is being shared, which you look professional.
7. Always remember to add a call to action to your post
At the top of your content or social posts, consider prompting your audience with what you action you want them to take next by including a call to action (CTA). Without one, most of the people won’t take any action after reading your content, albeit they enjoyed it and derived value from it.
CTAs are available in different forms and have different purposes. for instance , you’ll motivate your audience to take actions with these CTAs:
Ask them to like or share your social media posts
Ask a question they can answer in the comments
Direct them to a different piece of content
Send them to a landing page
Direct them to your website
Get them to subscribe to your newsletter
Ask them to connect with you on other social media channels
Increase your success with these social media content writing
The competition for your audience’s time and a spotlight are often fierce. the key to being successful is to not compete, but rather to line yourself aside from the gang by creating and sharing content and social posts your audience will want to consume.
You can bond together with your audience over your content by ensuring that everything you write is made with their wants and wishes in mind. Do your research and get to understand who they’re , and what they have and/or want most. Speak to them using their language, consistently conveyed in your brand’s voice.
Keep your content and social posts positive (not to be confused with happy), and ensure they’re easy for your audience to consume. and look to feature images, videos and CTAs to extend your content’s effectiveness – and drive measurable results.