The Songs On Taylor Swift’s New Album Are Outstreaming Her ‘Lover’ Singles

The Songs On Taylor Swift’s New Album Are Outstreaming Her ‘Lover’ Singles

Taylor Swift delivered perhaps the biggest surprise of 2020 in the music industry when she announced her new album Folklore with just one day’s notice. While other superstars have used the surprise strategy before, it’s unveiling was completely unlike anything the former country star had done before, and her fans have responded by streaming the 16 songs featured on the set non-stop ever since they were first released less than a week ago.

While it’s only been a few days since Folklore arrived, the set is outperforming Swift’s previous set Lover, and though no singles were promoted before the full-length dropped, a number of the cuts racked up bigger streaming sums when they first appeared than any of the intensely-hyped singles from her last project.

When Swift kicked off her Lover era with the upbeat single “Me!” last spring, it was a massive moment in the music industry. The track debuted at No. 1 on Spotify’s U.S. charts with 3.578 million plays. That’s a very healthy sum, but three tracks from Folklore did even better on their first day, including “The 1,” which is first on the set, and thus it earned the most plays, at least as fans began listening for the first time. That track also opened at No. 1 on the U.S.-only list of the most-played tracks, only it beat “Me!” by almost exactly 600,000 streams.

Second Lover single “You Need To Calm Down” launched with 2.46 million Spotify streams on its first day last summer. In comparison, nine Folklore songs hit that mark this past Friday.

The third Lover launch, its title track, performed the worst of all the singles, as it started off with just 1.85 million streams the day fans could first press play on that tune (August 16, 2019). All but one of the tunes featured on Folklore racked up more streams upon their arrival late last week.

RECOMMENDED FOR YOU

 

What this all means is that with almost no proper promotion and very little warning, many of the songs featured on Swift’s new album have been performing better on Spotify than the singles from her last album did, even though those Lover cuts were supported by ad campaigns and a media flurry.

There are a number of possible explanations for this phenomenon, but the simplest seems to be that fans were so excited about Folklore they rushed to stream it…and they continue to go back for more, as clearly there is a sizable audience who is enjoying what they are hearing.

RECOMMENDED:

Secondary School Students Caught In Hot Romance In The Classroom (Watch Video)
AMVCA 2020: Full List of Winners The Africa Magic Viewers' Choice Awards
Who Rocks The Dress Better between Tacha and Idia Aisien?
BBNaija: Between Mercy And Tasha Who Rocks The Fashion Better (Photos)
Television That Cost N174M To Purchase And N12M To Install
God will make you suffer in ways money can't fix- Tekno prays for Nigerian leaders that steals money
Coronavirus: Taylor Swift to broadcast special Paris concert
Kim Kardashian Shares Sweet Photo of Son Psalm and Niece True After Returning to Los Angeles from Wy...
Pretty Nigerian Lady Injured In Her Attempt To Separate Two Lovers In A Fight
Black Panther star Chadwick Boseman’s fans express concern over his drastic weight loss (video)
Ex-BBNaija's Nina Chinonso all loved up in new photo with hubby
Mercy Johnson-Okojie Causes Tension Among Followers With Stunning Photos
Jada Pinkett Smith confirms romance with August Alsina but says she and Will were separated at the t...
Nollywood Actress, Eniola Badmus Replies Troll For Calling Her Shapeless
Kim Kardashian not following bestie Larsa Pippen as Kanye West tweets her name
JoJo Siwa Introduces Her "Amazing" New Boyfriend in Must-See TikTok
Larsa Pippen Flaunts Fab Figure In Little Black Halloween Dress
Australian Millionaire Has Revealed Plans To Hire A Personal Photographer With An Annual Payment Of...
Emma Roberts Is Reportedly Pregnant With Her First Child
'True justice': Kim Kardashian calls for release of jailed rapper C-Murder, Master P's brother
“If it is true that I’m having an affair with Wasiu, let all oracles of the Oyo Palace punish me" - ...
Larsa Pippen, 46, shows off her VERY pert ass in bikini
I Won't Date Or Marry You If You Cannot Shift My Womb - Slay Queen
5 hot Nigeria celebrity baby mamas you should know
The Secrets of Jason Momoa and Lisa Bonet's Epic Love Story
Regina Daniels Slapped Her Mother In A Multi Million Naira Movie (Watch Video)
Instagram Blogger Exposes Bobrisky, Claims News That Driver Stole His Car Is Damage Control
BBNaija Reality Star, Tacha Send Goodwill Message To Fans
30 Fascinating Facts About Taylor Swift
Nigerian actress Regina Daniels share maternity photos on Instagram

Leave a Reply

Your email address will not be published. Required fields are marked *